FOR IMMEDIATE RELEASE
New Year-Round Beer joins Ithaca Beer family, Green Trail India Pale Ale and it is amazing!
Customers requested, Ithaca Beer listened and now it delivers. Ithaca Beer plans to add to its year-round selection of beers an everyday drinkable companion to its intensely hoppy, incredibly popular, Flower Power India Pale Ale. It’s called Green Trail Easy-Drinking India Pale Ale. Official release date in the Taproom at Ithaca Beer on Thursday, February 20th. Green Trail will ship to wholesalers Monday, February 24th for early March market entry.
Don’t let the “easy-drinking” part of it’s name mislead. Green Trail still delivers a mighty hop punch, but also has a smooth malt body that masterfully balances that famous Ithaca Beer hop intensity. Green Trail has “instant hit” potential with die-hard hop heads and relatively new craft drinkers alike. Weighing in at 6.0% ABV, Green Trail strikes a perfect balance between strongly craft and easily drinkable. Ithaca Beer’s lead brewer, Bill Ballweber put it best, “Green Trail is just a perfect everyday, go-to, instant-crowd-pleaser IPA.
“What is Green Trail?” one might ask. For founder, Dan Mitchell, Green Trail is a mindset. “It’s about blazing a path that sets you apart from the norm, or that way of thinking out of the ordinary. It’s on that green trail, you often, grow, discover, experience and hopefully improve your surroundings just a little bit…we’re on the Green Trail around here (at Ithaca Beer), are you?”